The GenOcean campaign will raise public awareness on the power of ocean knowledge and science to address ocean degradation, encouraging individuals to take action to restore and protect the ocean.
GenOcean will revolutionise the way we think and act towards the ocean, building strength in unity and a collective approach to ocean protection and restoration based on the latest science.
- GenOcean will drive people to take simple actions in their daily lives towards restoring and protecting the ocean.
- GenOcean will grow awareness in the public around ocean issues, communicated through people-led storytelling.
- GenOcean will build knowledge and understanding in the public of ocean issues through ocean science.
In 2017, the United Nations General Assembly proclaimed the United Nations Decade of Ocean Science for Sustainable Development (2021-2030) (‘the Ocean Decade’) to stimulate ocean science and knowledge generation and thus reverse declines in the state of the ocean system while catalysing new opportunities for sustainable ocean use.
The campaign will generate mass engagement in protecting and sustainably managing the ocean through science-driven solutions and provide a platform for committed individuals to tell their own story, influencing many others to take action.
GenOcean presents the opportunity for people to understand and appreciate the ocean as a key part of the solution to the planet’s sustainability and climate crises.
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