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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">English version is below.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
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ODIDO<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#2F5496">IOC Coordinator in Africa<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#2F5496">IOC’s Sub Commission for Africa & the Adjacent Island States (IOCAFRICA)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#2F5496">UNESCO Regional Office for Eastern Africa<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#2F5496">P.O. Box 30592-00100, Nairobi, Kenya<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#2F5496">Tel: +254 20 7621244<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> UNESCO Info <unesco.info@unesco.org>
<br>
<b>Sent:</b> 25 June 2020 15:26<br>
<b>To:</b> Liste.UNESCO <Liste.UNESCO@unesco.org><br>
<b>Subject:</b> Campagne "Le prochain normal" de l'UNESCO | UNESCO's "Next Normal' campaign<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<img width="767" height="140" style="width:7.9895in;height:1.4583in" id="x_x_x__x005f_x0000_i1027" src="cid:38f2c504-bf1e-49cf-b20a-6d9aa6cc9b92"><o:p></o:p></h1>
<h1 style="mso-margin-top-alt:5.0pt;margin-right:7.5pt;margin-bottom:15.0pt;margin-left:0cm;box-sizing:border-box">
<span lang="FR" style="font-size:16.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">« C’est le moment de construire un meilleur normal »</span><o:p></o:p></h1>
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<p><b><span lang="FR" style="font-size:14.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">Aujourd'hui, jeudi 25 juin, l’UNESCO l<a href="https://fr.unesco.org/campaign/nextnormal" title="https://fr.unesco.org/campaign/nextnormal">ance une campagne</a> et
un film pour interroger notre perception de la normalité et du « retour à la normale » après la pandémie Covid-19.</span></b><o:p></o:p></p>
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<p><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0"> </span><o:p></o:p></p>
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<span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0"><a href="https://youtu.be/0Dm2J4Nff5s" title="https://youtu.be/0Dm2J4Nff5s">Le film, d’une durée de 2'20"</a>, ne s'appuie pas sur des arguments compliqués. Il présente des informations
factuelles sur le monde avant et pendant la pandémie. Ensemble, ces faits invitent les spectateurs à remettre en question leurs idées sur ce qui est normal, suggérant que nous avons accepté l'inacceptable depuis trop longtemps. Notre réalité antérieure ne
peut plus être acceptée comme normale. L'heure est venue de changer.</span><o:p></o:p></p>
<p style="background:white"><span lang="FR" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
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<p class="MsoNormal" style="background:white"><a href="https://youtu.be/0Dm2J4Nff5s" title="https://youtu.be/0Dm2J4Nff5s"><span style="text-decoration:none"><img border="0" width="619" height="283" style="width:6.4479in;height:2.9479in" id="_x0000_i1026" src="cid:image006.jpg@01D64BB8.D6967AA0"></span></a><o:p></o:p></p>
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<p style="background:white"><span lang="FR" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
<p style="background:white"><span lang="FR" style="color:#0C64C0"> </span><o:p></o:p></p>
<p style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial">
<span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">Cette campagne invite à une prise de conscience. Elle s’inscrit dans le cadre d’un effort plus large de l’UNESCO comme laboratoire mondial des idées sur le monde à venir, au travers d’initiatives
tels que le </span><span lang="FR"><a href="https://fr.unesco.org/forum" target="_blank" title="https://fr.unesco.org/forum"><i><span style="font-family:"Calibri",sans-serif;color:#0C64C0">Forum UNESCO</span></i></a></span><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">,
laboratoire d’idées réunissant des intellectuels de premier plan, le </span><span lang="FR"><a href="https://fr.unesco.org/news/resiliart-artistes-creativite-au-dela-crise" target="_blank" title="https://fr.unesco.org/news/resiliart-artistes-creativite-au-dela-crise"><i><span style="font-family:"Calibri",sans-serif;color:#0C64C0">mouvement
ResiliArt</span></i></a></span><i><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">,</span></i><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0"> lieu virtuel de débat sur l’avenir de la culture et des industries
culturelles, le </span><span lang="FR"><a href="https://fr.unesco.org/themes/futures-literacy" target="_blank" title="https://fr.unesco.org/themes/futures-literacy"><i><span style="font-family:"Calibri",sans-serif;color:#0C64C0">réseau de littératie du futur</span></i></a></span><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">,
le programme des </span><span lang="FR"><a href="https://fr.unesco.org/futuresofeducation/" target="_blank" title="https://fr.unesco.org/futuresofeducation/"><i><span style="font-family:"Calibri",sans-serif;color:#0C64C0">Futurs de l’éducation</span></i></a></span><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0"> ou
encore les recommandations mondiales </span><span lang="FR"><a href="https://fr.unesco.org/covid19/scienceresponse" target="_blank" title="https://fr.unesco.org/covid19/scienceresponse"><span style="font-family:"Calibri",sans-serif;color:#0C64C0">en faveur
de la<i> science ouverte</i></span></a></span><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0"> et celles sur </span><i><span lang="FR"><a href="https://fr.unesco.org/artificial-intelligence/ethics" target="_blank" title="https://fr.unesco.org/artificial-intelligence/ethics"><span style="font-family:"Calibri",sans-serif;color:#0C64C0">l’éthique
de l’intelligence artificielle</span></a></span></i><i><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">.</span></i><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">
</span><o:p></o:p></p>
<p><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0"> </span><o:p></o:p></p>
<p><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">Le Film a été réalisé par l’agence DDB Paris, partenaire de longue date, notamment sur nos actions en faveur de la liberté de la presse. Vous reconnaitrez la musique de Clint Mansell,
compositeur de la bande originale de la série Black Mirror. De nombreux médias partenaires ont déjà manifesté leur enthousiasme vis-à-vis de la campagne et de son message, et vont la diffuser gracieusement sur leurs réseaux : NBC, Euronews, Al Jazeera, France
Télévisions, Canal+, IPS, Youtube… </span><o:p></o:p></p>
<p><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0"> </span><o:p></o:p></p>
<p><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">Nous vous invitons à partager ce film, dans sa version courte ou longue, auprès de vos réseaux. C’est une première : Jamais, dans l’histoire de l’UNESCO, il n’y a eu de campagne institutionnelle
de cette ampleur, centrée sur notre message général, au-delà des programmes particuliers.</span><o:p></o:p></p>
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<li class="MsoNormal" style="mso-list:l1 level1 lfo1"><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">Toutes les infos
</span><span lang="FR"><a href="https://fr.unesco.org/campaign/nextnormal" title="https://fr.unesco.org/campaign/nextnormal"><span style="font-family:"Calibri",sans-serif;color:#0C64C0">sur la campagne</span></a></span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l1 level1 lfo1"><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">Accédez à
</span><span lang="FR"><a href="https://www.youtube.com/playlist?list=PLWuYED1WVJIO-lPv9HgqUcYkUgXCiONvF" title="https://www.youtube.com/playlist?list=PLWuYED1WVJIO-lPv9HgqUcYkUgXCiONvF"><span style="font-family:"Calibri",sans-serif;color:#0C64C0">toutes les
vidéos</span></a></span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l1 level1 lfo1"><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">La presse en parle : CB News (</span><a href="https://www.cbnews.fr/marques/image-unesco-interroge-notre-perception-normalite-53177" title="https://www.cbnews.fr/marques/image-unesco-interroge-notre-perception-normalite-53177"><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">Unesco
interroge notre perception de la normalité</span></a><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">) INFLUENCIA (</span><a href="http://www.influencia.net/fr/actualites/media-com,audace,unesco-ddb-paris-questionnent-norme-absurdite-nos-societes-campagne,10362.html" title="http://www.influencia.net/fr/actualites/media-com,audace,unesco-ddb-paris-questionnent-norme-absurdite-nos-societes-campagne,10362.html"><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">L'UNESCO
x DDB°Paris questionnent la norme et l'absurdité de nos sociétés</span></a><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">)</span><o:p></o:p></li></ul>
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<p class="xxxxxxxmsonormal"><span lang="FR" style="font-family:"Calibri",sans-serif;color:#0C64C0">___________________________________________________</span><o:p></o:p></p>
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<p><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;background:white"> </span></strong><b><span style="font-size:16.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">« Now is our chance to build a better normal »</span></b><o:p></o:p></p>
<p><o:p> </o:p></p>
<p style="background:white"><strong><span style="font-size:14.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">Today, Thursday 25 June, UNESCO is
<a href="https://en.unesco.org/campaign/nextnormal" title="https://en.unesco.org/campaign/nextnormal">
launching a campaign</a> and a film to question our perception of normality and the "return to normal" after the Covid-19 pandemic.</span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0"> </span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">The<a href="https://youtu.be/QR_za7P28bI" title="https://youtu.be/QR_za7P28bI"> 2'20" film
</a>is not based on complicated arguments. It presents factual information about the world before and during the pandemic. Together, these facts invite viewers to question their ideas about what is normal, suggesting that we have accepted the unacceptable for
too long. Our previous reality can no longer be accepted as normal. The time has come to change.</span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><span style="color:#201F1E"><o:p> </o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal"><a href="https://youtu.be/QR_za7P28bI" title="https://youtu.be/QR_za7P28bI"><span style="text-decoration:none"><img border="0" width="655" height="300" style="width:6.8229in;height:3.125in" id="_x0000_i1027" src="cid:image007.png@01D64BB8.D6967AA0"></span></a></span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal"> </span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">This campaign calls for awareness. It is part of UNESCO's broader effort as a global laboratory of ideas about the world to come, through initiatives
such as the </span></strong><span style="font-size:11.5pt;color:black;border:none windowtext 1.0pt;padding:0cm"><a href="https://en.unesco.org/forum" target="_blank" title="https://en.unesco.org/forum"><em><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">UNESCO
Forum</span></em></a></span><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">, a laboratory of ideas bringing together leading intellectuals, the </span></strong><span style="font-size:11.5pt;color:black;border:none windowtext 1.0pt;padding:0cm"><a href="https://en.unesco.org/news/resiliart-artists-and-creativity-beyond-crisis" target="_blank" title="https://en.unesco.org/news/resiliart-artists-and-creativity-beyond-crisis"><em><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">Resiliart
movement</span></em></a></span><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">, a virtual forum for debate on the future of culture and cultural industries, the </span></strong><i><span style="font-size:11.5pt;color:black;border:none windowtext 1.0pt;padding:0cm"><a href="https://en.unesco.org/themes/futures-literacy" target="_blank" title="https://en.unesco.org/themes/futures-literacy"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">Futures
Literacy Network</span></a></span></i><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">, the </span></strong><em><u><span style="font-size:11.5pt;color:blue;border:none windowtext 1.0pt;padding:0cm"><a href="https://en.unesco.org/futuresofeducation/" target="_blank" title="https://en.unesco.org/futuresofeducation/"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#0C64C0">Futures
of Education</span></a></span></u></em><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal"> programme, and the Global Recommendations </span></strong><i><span style="font-family:"Calibri",sans-serif;color:#0C64C0;border:none windowtext 1.0pt;padding:0cm"><a href="https://en.unesco.org/covid19/sciencesresponse" title="https://en.unesco.org/covid19/sciencesresponse">in
favor of Open Science</a></span></i><span style="font-size:11.5pt;color:black;border:none windowtext 1.0pt;padding:0cm"> </span><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">and the </span></strong><i><u><span style="font-family:"Calibri",sans-serif;color:#0C64C0;border:none windowtext 1.0pt;padding:0cm"><a href="https://en.unesco.org/artificial-intelligence/ethics" title="https://en.unesco.org/artificial-intelligence/ethics">Ethics
of Artificial Intelligence</a></span></u></i><strong><i><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">.</span></i></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal"> </span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">The film was produced by the DDB Paris agency, a long-time partner, notably on our actions in favour of press freedom. You will recognize the
music by Clint Mansell, composer of the soundtrack for the Black Mirror series. Many media partners have already shown their enthusiasm for the campaign and its message and will broadcast it free of charge on their networks: NBC, Euronews, Al Jazeera, France
Télévisions, Canal+, IPS, Youtube...</span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal"> </span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="background:white"><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">We invite you to share this film, in its short or long version, with your networks. It is a first: never in the history of UNESCO has there been
an institutional campaign of this scope, centered on our general message, beyond specific programmes.</span></strong><span style="color:#201F1E"><o:p></o:p></span></p>
<p style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l2 level1 lfo2;background:white">
<![if !supportLists]><span lang="FR" style="font-size:10.0pt;font-family:Symbol;color:#201F1E"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><strong><span style="font-family:"Calibri",sans-serif;color:#0C64C0;font-weight:normal">All the </span></strong><strong><span style="font-family:"Calibri",sans-serif;color:#2E75B6;font-weight:normal">information </span></strong><span lang="EN-GB" style="font-family:"Calibri",sans-serif;color:#2E75B6;border:none windowtext 1.0pt;padding:0cm"><a href="https://en.unesco.org/about-us/nextnormalcampaign" target="_blank" title="https://en.unesco.org/about-us/nextnormalcampaign">about
the Campaign</a></span><span lang="FR" style="color:#201F1E"><o:p></o:p></span></p>
<p style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l2 level1 lfo2;background:white">
<![if !supportLists]><span lang="FR" style="font-size:10.0pt;font-family:Symbol;color:#201F1E"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><strong><span style="font-family:"Calibri",sans-serif;color:#2E75B6;font-weight:normal">Access </span></strong><span lang="EN-GB" style="font-family:"Calibri",sans-serif;color:#2E75B6;border:none windowtext 1.0pt;padding:0cm"><a href="https://www.youtube.com/playlist?list=PLWuYED1WVJIO-lPv9HgqUcYkUgXCiONvF" target="_blank" title="https://www.youtube.com/playlist?list=PLWuYED1WVJIO-lPv9HgqUcYkUgXCiONvF">all
videos</a></span><span lang="FR" style="color:#201F1E"><o:p></o:p></span></p>
<p style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l2 level1 lfo2;background:white">
<![if !supportLists]><span lang="FR" style="font-size:10.0pt;font-family:Symbol;color:#201F1E"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><strong><span style="font-family:"Calibri",sans-serif;color:#2E75B6;font-weight:normal">It's in the news: CB News (<a href="https://www.cbnews.fr/marques/image-unesco-interroge-notre-perception-normalite-53177" target="_blank">UNESCO
questions our perception of normality</a>) INFLUENCIA (<a href="http://www.influencia.net/fr/actualites/media-com,audace,unesco-ddb-paris-questionnent-norme-absurdite-nos-societes-campagne,10362.html" target="_blank">UNESCO x DDB°Paris question the norm and
the absurdity of our societies</a>)</span></strong><span lang="FR" style="color:#201F1E"><o:p></o:p></span></p>
<p class="xxxxxxxmsonormal"><o:p> </o:p></p>
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